IP Law Tools for Protecting Food Products - Looking for the Perfect Pairing: Wine as a Case Study

In F&B industry many brands stand robust with their unique products, taste, packaging and marketing strategies; others are new entries or are willing to change their marketing strategies or expand their product range. Differently from other industries the starting point are earth, sun, rain, seeds, farming products and vineyards, livestock and fishery products, in an environment constantly under innovation thanks to bio-agriculture and research of novel foods, like meat substitutes, bread made from seaweed and many more wonders.
Relevant massive investments need to be properly backed and safeguarded and IPRs are the solution. Plant variety rights, patents, utility models, business secrets, guarantee trademarks, geographical indications and trademarks play an exceedingly vital role for agri-food business, from the foremost step of growing, breeding or manufacturing to the last steps such as labeling, marketing and branding final products. Corporations and their business consultants are so expected to carefully analyse the more appropriate IP tools to protect efforts in innovation, research, know-how and marketing.
The purpose of this seminar is to analyse basic issues of IPRs in agri-food industry and their practical enforcement in the international context. Legal experts, academics and practitioners will share their experiences and first-hand knowledge of leading cases, with a focus on wine business, even if take-aways apply to many other food products. Winemaking provides a comprehensive case study, starting from the testing and growing of new grape varieties, to business secrets, patents for novel grape harvesting machines and IPRs which guarantee the quality of the product, its geographical origin and link the bottled result to a particular winemaker.

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We are looking forward to welcoming you to Verona!