The Covid-19 pandemic has highlighted the paroxysm of digital. In addition, digital technologies, automation, artificial intelligence and data are improving productivity, creativity and innovation in many key sectors such as supply-chain, finance, e-commerce and health. However, the lack of clarity in the regulations concerning these new technologies can have negative consequences on the protection of individuals' rights, particularly in terms of data protection, but also in terms of competition in the European market. The social and ethical risks linked to the digitalisation of society have already shown their effects (cf. Uber vs. Taxis; Amazon vs. local shops).