Tradition Meets Innovation: IP Tools for Safeguarding Heritage and Excellence, with a Special Focus on the Fashion Industry
This session delves into the diverse intellectual property tools designed to safeguard traditional excellence and cultural heritage, with a special focus on the fashion industry and artisanal craftsmanship. Topics include the new EU Regulation on Geographical Indications for craft products, certification marks, “Made In” designation as an indicator of quality and origin and other IP frameworks that protect authenticity and provenance.
The discussion will also address the increasingly relevant issue of cultural appropriation, exploring how IP law can balance innovation with respect for traditional knowledge and heritage. Participants will gain practical insights into navigating the interplay between tradition and innovation, ensuring that both creative industries and cultural identities are respected and preserved.